Rude Health is a small company with big dreams: to change the nation's eating habits and revolutionise farming.
Making tasty food - Life's too short to eat food you don't enjoy.
Making healthy food - don't over-process anything into unnatural shapes and textures, and don't introduce refined sugars or fortifications.
Sustaining you - There's an old saying: "Breakfast like a king, lunch like a prince and dine like a pauper." A bowlful of Rude Health will put a bounce in your step until lunchtime and a Rude Health snack will keep you going until dinner.
Sustaining the planet - There's no point being rudely healthy on a sick planet. So Rude Health works to minimise packaging, and to grow ingredients where they grow naturally. And never, ever using GM.
Buckwheat isn't wheat, it isn't even a grain. It's a pseudo-grain more closely related to rhubarb than wheat, and it's gluten free. Buckwheat created perfect pancakes, blinis and bread with a nutty tang that's made it a hit with the hippest bakers.