Rude Health is a small company with big dreams: to change the nation's eating habits and revolutionise farming.
Making tasty food - Life's too short to eat food you don't enjoy.
Making healthy food - don't over-process anything into unnatural shapes and textures, and don't introduce refined sugars or fortifications.
Sustaining you - There's an old saying: "Breakfast like a king, lunch like a prince and dine like a pauper." A bowlful of Rude Health will put a bounce in your step until lunchtime and a Rude Health snack will keep you going until dinner.
Sustaining the planet - There's no point being rudely healthy on a sick planet. So Rude Health works to minimise packaging, and to grow ingredients where they grow naturally. And never, ever using GM.
Rude Health's famous blend of organic Scottish porridge oats and jumbo oats creates a perfectly smooth, warming base. Then they chuck in loads of fair trade banana for gooey, chewy pleasure and a generous scoop of roasted hazelnuts for texture. Finally they add ground banana and some maple flakes.